This packaging was design by Turner Duckworth who are well know. Their work is amazing to look at. They have designed a lot of packaging and the i have picked two examples to show.

The first image shows five jam jars that have half a fruit on them and the other half have the actual jam. The colours match the fruit which makes the image very strong.

The second image is two jars of honey. I like how they have done the letter E as the strips of a bee's body. I think its very clever and well thought of.

Here are two logos that i have found on the Internet. I think these are very clever how the designer has made the simplest changes that make the big difference. This logo shows that you don't need a strong image based design to make a logo, you can work with type as well. When people look at this logo, they will get it straight away. Not every logo design can be done with type.

This is the FedEx logo that i think is quite clever. With some research i have found who has design this logo, it was Mr. Lindon Leader of the Leader Creative.
It took me ages to work out what all the hype was about.

This is an update on the idea for Speed Dating at a Racing Track. To make the idea more alive we had to add movement to the heart shape. To do this we added a flag and applied the design to the flag so it looks like its moveing.

At the moment we are designing Logos as a group. We all have to think of ideas and show each others work. We have to think of an Event and a Location which is iconic, twelve in total. Then as a group we have to pick out the ones that we think work well together.At the moment this is our strong idea, its Speed Dating at a Racing Track.

Another piece of work by Truth is this simple cut out of a shape which represents a building that the client wanted to to show. This piece of work is called Whitebox I think Truth has done a good job of showing this idea.

The is an item from the Packaging that Truth has designed for the Fat Hog.

I really like the work that Truth has done over the years here. I am going to select a few examples of their work which I think are ace.

This is the Fat Hog Identity that Truth designed. They wanted to make a completely new brand layout so thy come up with this simple design.