This packaging was design by Turner Duckworth who are well know. Their work is amazing to look at. They have designed a lot of packaging and the i have picked two examples to show.

The first image shows five jam jars that have half a fruit on them and the other half have the actual jam. The colours match the fruit which makes the image very strong.

The second image is two jars of honey. I like how they have done the letter E as the strips of a bee's body. I think its very clever and well thought of.