Double G Studios is based in London and they focus on motion graphics, live action and brand identity in their line of work. One of the guys from Double G Studios came in college to give us a talk on what work their company had done and where doing. Some of the work shown was quite amazing. They did work for the BBC, More 4, Big Brother and many more well know brands. He told us that he stared of by doing Graphic Design and than for three years he worked on Plant24. He than did some freelance work with other people and give us some advice from the experience he had. I really liked the motion graphic work as this give me a new insight for Graphic Designing. He showed us that not all of the ideas make it to the final and how everything has to be presented with the up most care. By showing the ideas that he personally thinks wouldn’t have worked he told us that if you feel strongly about that idea than stick with that one.
I personally like the idea for the Summer Music that he did. He used 600 feet of neon cable, 7 dancers with the neon cable wrapped abound them, 5 tents that glow and some 3D effects used to complete the whole process. I think it looked great and the music fits in perfectly with the movement on screen. The End Sting where it shows the Channel 4 logo where it makes a weird noise, sort of like a light flicking was very good. Just the creative side of the process is amazing and you can see that by watching the video. My second favourite was the Big Brother motion where it has glass smashing look and feel to it. To get this look they printed the logo onto a glass and smashed at 1000fps to create the look and add effects to the animation. The sound fits in nicely as well.
Overall I think this has been a great inspiration to me and my work and has helped with the last project that I did which was to think of an idea and animate it using Adobe Flash.