Wednesday 22 April 2009


Fudge is a design agency that is based in UK and one of the team members came in to give a little insight to what the company does. My teacher James told them to bring the ideas that they worked on before moving onto the computer. This was a great opportunity to get an insight look at what the company does before the final design in finished. The work was simpler to what we did in class, before we started to design we had to come up with mock ups and then go with the best idea. Fudge talked about the logo they where designing at the time and showed us all the ruff drawings by displaying on our classroom wall. It was great to see them and then he showed us the design being taken on the Mac. As a designer you want to explore many fun and experiential design ideas but you have to remember that in the agency you have a deadline just link in college but this is for a client. I thought the designs were nice and he had explored quite a lot with the ideas. He also showed us other stuff that they had designed. I was really encouraged by the work they showed and hope to get in touch with them in the future.

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